Selected Website Work

Website design case studies, with the thinking behind the work

Explore real client and product websites, the audiences they serve, and the search, content, and conversion decisions shaped into each experience.

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Strategy
Goals, audience, offer, and platform fit
UX
Mobile journeys with clear next steps
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Best-fit platforms and maintainable systems
Launch
Responsive, search, analytics, and QA checks
Selected Projects

Different businesses. Deliberate digital systems.

These are real client and product websites. Each summary reflects the live business, its audience, and the search or conversion journey the site was built to support.

LocalKS Kansas business discovery platform

LocalKS

Directory & Marketplace · Kansas

The business: A statewide Kansas discovery platform currently organizing more than 100,000 business records across 1,100+ cities and towns.

The work: Search by city and category, clean location architecture, deals, marketplace listings, business claiming, and owner account tools.

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First Impressions Painting home services website

First Impressions Painting

Painting & Home Improvement · Springfield, MO

The business: A Springfield, Missouri painting and home-improvement company serving homeowners and commercial clients since 2017.

The work: Eight clear service paths spanning painting, decks, drywall, remodeling, and pressure washing, backed by project proof and a direct estimate journey.

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Speed of Light Pro WordPress performance product website

Speed of Light Pro

WordPress Performance Product

The product: A WordPress performance system combining early-boot disk caching, selective invalidation, cache warming, diagnostics, and optional Cloudflare edge delivery.

The work: Turn a deeply technical feature set into a product-led story with comparison, documentation, pricing, and support paths for evaluators.

Live site currently in maintenance
Generation Concrete contractor website case study

Generation Concrete LLC

Concrete Contractor · Wamego & Flint Hills, KS

The business: A family-owned concrete contractor serving Wamego, Manhattan, Junction City, and nearby Flint Hills communities.

The work: High-intent pages for driveways, patios, foundations, sidewalks, storm shelters, stamped concrete, and demolition, with local proof and direct estimate actions.

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Rabbits Lawn Care seasonal service website case study

Rabbits Lawn Care

Lawn Care · Manhattan, KS

The business: A Manhattan lawn and property-care company serving Riley County, Wamego, St. George, Junction City, Abilene, and nearby communities.

The work: Eleven service pathways—including mowing, landscaping, sod, cleanup, snow, fencing, and tree work—plus real projects, reviews, and persistent mobile quote actions.

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Kansas Insurance agency website case study

Kansas Insurance

Independent Insurance Comparison · Kansas

The business: A statewide independent comparison and referral resource—not an insurer or government agency—covering personal, business, health, life, and public-entity needs.

The work: Plain-language coverage education, city landing pages, trust cues, and a focused quote funnel that makes the next step easy to understand.

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FindMyHealthQuote health insurance education website

FindMyHealthQuote

Health Coverage Education · Nationwide

The business: A nationwide health-insurance education and referral platform covering ACA, Medicare, short-term, dental, vision, and supplemental options.

The work: Coverage-first navigation, eligibility education, clear non-government disclosures, and guided routing to HealthSherpa or licensed partners.

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WriteWP WordPress content workflow product website

WriteWP

WordPress Content Workflow

The product: A WordPress-native publishing workflow that turns feeds, WordPress sources, and individual URLs into reviewable content drafts.

The work: A clear story for source intake, assisted rewriting, SEO structure, duplicate protection, internal linking, editorial review, and scheduled publishing.

Product site currently in maintenance
CMDPress multi-site WordPress management platform website

CMDPress

Multi-site WordPress Management

The product: A WordPress fleet-management platform for agencies and operators handling many sites from one control layer.

The work: Product positioning for bulk updates, uptime and security monitoring, magic login, backups, roles, integrations, and client reporting.

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